Au Hikari Power of Optics Commercial and Making

AU Hikari is a broadband service for subscribers in Japan including internet (yeah, 1GBps), tv, and digital phone. Their most recent commercial uses a Rube Goldberg machine to highlight the “power of optics”. Rube Goldberg machines are referred to in Japanese as a Pythagoras Device or sometimes by the eponym “Pythagoras Switch” (named after the popular […]

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Pepsi Japan’s Impressive Momotaro (Peach Boy) Pepsi Nex Ad Campaign

Momotaro aka The Peach Boy is a very well known Japanese folktale. It’s most often depicted with cute characters, although the story itself is an action packed battle starring Momotaro and the monkey, pheasant, and dog he befriends in his travels. Pepsi Japan has picked up the story and began releasing a series of commercials

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Maori Scholar Denied Entry to Hokkaido Hot Spring Because of Traditional Facial Tattoo

Erana Brewerton, a respected Maori scholar on a cultural program visiting Hokkaido was denied entry to a hot spring in Hokkaido that prohibits tattoos. Brewerton is a celebrated scholar in New Zealand and has a traditional tattoo on her face. Many hot springs have policies prohibiting tattoos but in many cases are not enforced unless

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Salty Watermelon Pepsi Japan’s Newest Limited Time Flavor

Just in time for summer and following in the footsteps of Pepsi drinks intended to be both great thirstquenchers for hot and humid Japan, Pepsi has released it’s latest and most delicious sounding flavor so far. Salty Watermelon Salty Watermelon Pepsi is scheduled to go on sale in Japan starting July 24th for the suggested

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Japanese Video Game Arcade Documentary “100 Yen” Coming Soon

If you’ve been to Japan and walked through one of the drinking districts or shopping districts or malls or most any place with a good amount of foot traffic, you may have been tempted to slip inside and drop a few hundred yen into a video game. The popularity of public arcades lives on in

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